Dental Patient
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 Dental Patient Dentist Disposable Towel Bibs CASE 500 BLUE $32.50 Time Remaining: 27d 13h 21m Buy It Now for only: $32.50 |
 DENTALEZ SILHOUETTE PATIENT CHAIR WITH BALTIC BLUE LEATHER UPH ALL NEW IN BOXES $1,999.99 Time Remaining: 1d 19h 54m |
 5 PCS DENTAL PATIENT BIB CLIP CHAIN $14.99 Time Remaining: 20d 17h 15m Buy It Now for only: $14.99 |
 1 DENTAL OFFICE CHAIRSIDE MOLAR TOOTH SHAPED PATIENT FACE MIRROR PLASTIC $5.99 Time Remaining: 29d 23h 25m Buy It Now for only: $5.99 |
 BENCO DENTAL 4323 635 04ML SINGLE PATIENT IRIS MINT 5 NAF VARNISH LOT OF 100 $42.82 Time Remaining: 15d 23m Buy It Now for only: $42.82 |
 2 DENTAL OFFICE CHAIRSIDE MOLAR TOOTH SHAPED PATIENT FACE MIRRORS PLASTIC $9.99 Time Remaining: 19d 13h 26m Buy It Now for only: $9.99 |
 Invacare Folding Medical Patient Wheelchair Model Tracer SX5 $350.00 Time Remaining: 18h 53m |
 Dental Apron for Patient 10 pcs $20.00 Time Remaining: 29d 9h 24m Buy It Now for only: $20.00 |
 PREMIER PERFECTA BRAVO PATIENT KIT 4000092 $41.99 Time Remaining: 9d 14h 23m Buy It Now for only: $41.99 |
 3 PLY PATIENT BIBS 13 x 19 $29.99 Time Remaining: 14d 18h 28m Buy It Now for only: $29.99 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 BLUE $22.50 Time Remaining: 13d 16h 53m Buy It Now for only: $22.50 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 GREEN $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 500 PCS DENTAL DISPOSABLE PATIENT BIBS DRAPS COVER DDS $19.99 Time Remaining: 1d 13h 3m |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 GREY $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 Dental Patient Chair Barber Tatoo w Head Rest Used Vintage $250.00 Time Remaining: 28d 17h 26m Buy It Now for only: $250.00 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 LAVENDER $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 Dental Wizard Patient Education DVD English Spanish $45.00 Time Remaining: 2d 5h 56m Buy It Now for only: $45.00 |
 BLUE MEDICOM DENTAL PATIENT TOWELS BIBS 2 PLY 13 X 18 500 BX $22.40 Time Remaining: 1d 21h 30m Buy It Now for only: $22.40 |
 4 PLASTIC DENTAL PATIENT BIB CLIPS CHAINS NAPKIN HOLDER $0.99 Time Remaining: 1d 13h 4m |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 WHITE $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 Adec 1020 Dental Patient Exam Chair w 2122 Delivery Unit $1,100.00 Time Remaining: 9d 21h 14m Buy It Now for only: $1,100.00 |
 Patient Chair Cushion for Dental ChairsDental UnitsA $24.95 Time Remaining: 6d 17h 51m Buy It Now for only: $24.95 |
 Lot of 12 MIXED Dental Boxes Retainer Cases Partials Night Guard Patient Care $16.00 Time Remaining: 19d 22h 53m Buy It Now for only: $16.00 |
 Marus MaxStar DC1690 Narrow Back ULTRALEATHER Hydraulic Dental Patient Chair $5,495.00 Time Remaining: 21d 21h 4m Buy It Now for only: $5,495.00 |
 4 PLASTIC DENTAL PATIENT BIB CLIPS CHAINS NAPKIN HOLDER $0.99 Time Remaining: 1d 13h 7m |
 SILICON ORTHOSIL FOR PATIENT IRRITATION Pk of 9 $8.99 Time Remaining: 21d 16h 27m Buy It Now for only: $8.99 |
 Dental Patient Bibs $29.99 Time Remaining: 29d 3h Buy It Now for only: $29.99 |
 SILICON ORTHOSIL FOR PATIENT IRRITATION Pk of 50 $34.95 Time Remaining: 1d 6m Buy It Now for only: $34.95 |
 Digital Blood Pressure Monitor Patient Monitor with CD PC software + Adult spo2 $99.99 Time Remaining: 6d 5h 44m Buy It Now for only: $99.99 |
 Pelton Crane The Coachman Adjustable Dental Exam Patient Chair CH $375.00 Time Remaining: 22d 17h 7m Buy It Now for only: $375.00 |
 Dental Dentist Patient Exam Chair Pink Tattoo Parlor Royal Model 16 $300.00 Time Remaining: 1d 1h 23m |
 BENCO DENTAL 4323 617 04ML 1 PATIENT DOSE IRIS MINT 5 NAF VARNISH BOX OF 30 $30.22 Time Remaining: 15d 23m Buy It Now for only: $30.22 |
 2 Bib Holder Clips Dental Patient Tatoo Baby Silicone DENTAL Napkin Clips $5.99 Time Remaining: 17d 20h 42m Buy It Now for only: $5.99 |
 100 ETCHANT GEL 36 PHOSPHORIC ACID PATIENT SINGLES ETCH DENTAL $18.95 Time Remaining: 9d 4h 59m Buy It Now for only: $18.95 |
 PREMIER PERFECTA REV PATIENT PAK TOOTH WHITENING BLEACH $31.99 Time Remaining: 11d 19h 18m Buy It Now for only: $31.99 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 PEACH $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 Kavo Jaw Dental Patient Simulator $65.00 Time Remaining: 1d 16h 57m |
 LAVENDER PURPLE MEDICOM DENTAL PATIENT TOWELS BIBS 2 PLY 13 X 18 500 BX $22.40 Time Remaining: 1d 21h 34m Buy It Now for only: $22.40 |
 YELLOW MEDICOM DENTAL PATIENT TOWELS BIBS 2 PLY 13 X 18 500 BX $22.40 Time Remaining: 1d 21h 33m Buy It Now for only: $22.40 |
 3 Dansereau Californian Dental Patient Operatory Room Exam Chairs Used Beige $900.00 Time Remaining: 7d 23h 43m Buy It Now for only: $900.00 |
 Adec 1005 Priority Dental Patient Exam Chair Red Upholstery w Delivery Unit $850.00 Time Remaining: 25d 17h 2m Buy It Now for only: $850.00 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 BEIGE $22.50 Time Remaining: 13d 16h 53m Buy It Now for only: $22.50 |
 5 PCS STARRYSHINE DENTAL PATIENT BIB CLIP CHAIN $9.99 Time Remaining: 1d 13h 3m |
 SCHEIN CRUSADER DENTAL CHAIR LIGHT 1005835 MARUS PATIENT LIGHT FDS DZE Bulb 2pcs $12.38 Time Remaining: 20d 20h 59m Buy It Now for only: $12.38 |
 Sirona Light Blue Electric Dental Patient Exam Procedure Chair w Foot Pedal $650.00 Time Remaining: 8d 1h 38m Buy It Now for only: $650.00 |
 Dansereau Californian Patient Exam Chair w Dental Mounted Delivery Light $1,300.00 Time Remaining: 8d 17h 1m Buy It Now for only: $1,300.00 |
 PATIENT RELIEF WAX $23.00 Time Remaining: 3d 12h 47m Buy It Now for only: $23.00 |
 12 Dental Toys Alligator Teeth Jumper Great Patient Gifts $12.00 Time Remaining: 2d 13h 56m Buy It Now for only: $12.00 |
 Planmeca 2002 CC Patient Handle Right And Left 671027 671028 $20.00 Time Remaining: 5d 1h 11m Buy It Now for only: $92.00 |
 Royal 16 Bright Blue Dental Patient Exam Operatory Adjustable Hydraulic Chair $250.00 Time Remaining: 22d 17h 8m Buy It Now for only: $250.00 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 DUSTY ROSE $22.50 Time Remaining: 6d 6h 55m Buy It Now for only: $22.50 |
 Lot 2 Dome Dental Patient Orthodontic Exam Chairs $80.00 Time Remaining: 19d 18h 19m Buy It Now for only: $80.00 |
 8 PCS DENTAL PATIENT BIB CLIP CHAIN $18.00 Time Remaining: 5d 5h 36m Buy It Now for only: $18.00 |
 Dental Medical Protective Patient X Ray Vest $50.00 Time Remaining: 2d 14h 20m |
 DENTAL MODEL PATIENT EDUCATION CARRIESCAVITYPERIAPIAL ABSCESSCLINICAL TREATME $49.99 Time Remaining: 26d 2h 48m Buy It Now for only: $49.99 |
 Dental SDI Pola Office 3 Patient Kit Tooth Whitning System FREE SHIPPING $105.00 Time Remaining: 3d 12h 53m Buy It Now for only: $105.00 |
 Bens Dental Patient Comfort Warm Towel Dispenser $35.00 Time Remaining: 7d 23h 44m Buy It Now for only: $35.00 |
 Ormco Single Patient Kit Upper Lower 3 3 no hooks clear bracket Orthodontic NIB $345.92 Time Remaining: 4d 14h 27m Buy It Now for only: $345.92 |
 MEDICOM PATIENT BIBS 3PLY 13 X 18 BX 500 LAVENDER $22.50 Time Remaining: 6d 6h 51m Buy It Now for only: $22.50 |
 Dental Rubber Silicone Aligator Clips Patient Napkin Bib Holders x3 plus extras $0.99 Time Remaining: 1d 43m |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 DUSTY ROSE $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 500 DENTAL Mdeical Tattoo Patient 4 Ply Towel Bib 13x18 Poly Backed 090 1066 NEW $32.87 Time Remaining: 9d 18h 54m Buy It Now for only: $32.87 |
 2008 Belmont X Calibur TM Dental Patient Operatory Exam Chair Golden Beige Tan $3,295.00 Time Remaining: 11d 20h 5m Buy It Now for only: $3,295.00 |
 Pelton Crane Chairman Right or Left Swing Patient Arm $60.00 Time Remaining: 24d 13h 24m Buy It Now for only: $60.00 |
 WHITE MEDICOM DENTAL PATIENT TOWELS BIBS 2 PLY 13 X 18 500 BX $22.40 Time Remaining: 1d 21h 32m Buy It Now for only: $22.40 |
 Belmont Bel 20 Dental Patient Chair 14 $1,750.00 Time Remaining: 5d 17h 2m |
 Dental Dentist Patient Exam Chair Brown Tattoo Parlor Royal Model 16 6 016 $399.97 Time Remaining: 22d 18h 6m Buy It Now for only: $399.97 |
 BEIGE MEDICOM DENTAL PATIENT TOWELS BIBS 2 PLY 13 X 18 500 BX $22.40 Time Remaining: 1d 21h 32m Buy It Now for only: $22.40 |
 Lot of 2 Healthco Dental Patient Exam Chairs Tan Upholstery $1,500.00 Time Remaining: 22d 19h 26m Buy It Now for only: $1,500.00 |
 Treatment Planning for the Edentulous Patient by Edmond Bedrossian Implants $150.00 Time Remaining: 3d 20m Buy It Now for only: $150.00 |
 Pelton Crane Helios 3000 Dental Operatory Patient Exam Ceiling Mount LED Light $3,775.00 Time Remaining: 12d 17h 33m Buy It Now for only: $3,775.00 |
 Dental Patient Examination Formsbox with 2500 forms $39.00 Time Remaining: 3d 4h 38m |
 Forest Dental Patient Exam Chair w Doctors stool foot pedal mounting bracket $500.00 Time Remaining: 7d 2h 18m Buy It Now for only: $500.00 |
 Patient Chair Cushion for Dental ChairsDental UnitsA Headrest Cushion $24.95 Time Remaining: 23d 19h 49m Buy It Now for only: $24.95 |
 Knight Biltmore Dental Patient Chair +NEW Beige Tan Taupe Upholstery MAKE OFFER $2,195.00 Time Remaining: 14h 52m Buy It Now for only: $2,195.00 |
 Healthco Celebrity Dental Patient Exam Chair w Light Grey Upholstery $450.00 Time Remaining: 8d 1h 36m Buy It Now for only: $450.00 |
 Royal Model 16 Grey Upholstery 757Z Dental Patient Exam Chair Tattoo $1,000.00 Time Remaining: 25d 17h 56m Buy It Now for only: $1,000.00 |
 Belmont Acutrac Patient Chair 11 $1,995.00 Time Remaining: 5d 17h 7m |
 PATIENT ELASTIC PLACERS DENTAL PACK OF 100 901 1076 $12.00 Time Remaining: 28d 9h 48m Buy It Now for only: $12.00 |
 Healthco Celebrity Dental Chair Patient Exam Opthalmology Electric Power Red $1,250.00 Time Remaining: 16d 21h 45m Buy It Now for only: $1,250.00 |
 DUSTY ROSE PINK MEDICOM DENTAL PATIENT TOWELS BIBS 2 PLY 13 X 18 500 BX $22.40 Time Remaining: 1d 21h 37m Buy It Now for only: $22.40 |
 HILL ROM P696 IL LIGHT FIXTURE INTEGRIS PATIENT LIGHT HOSPITAL DENTAL $99.99 Time Remaining: 26d 23h 5m Buy It Now for only: $99.99 |
 MEDICOM PATIENT BIBS 3PLY 13 X 18 BX 500 GREY $27.00 Time Remaining: 13d 16h 54m Buy It Now for only: $27.00 |
 Belmont Bel 20 Patient Chair 14U $2,399.00 Time Remaining: 5d 17h 9m |
 Dental Dentist Patient Exam Chair Brown Tattoo Parlor Ritter Knight L 5 016 $399.97 Time Remaining: 22d 18h 6m Buy It Now for only: $399.97 |
 Dental Dentist Patient Exam Chair JSR Brown Tattoo Parlor Den Tal Ez 3 016 $399.97 Time Remaining: 22d 18h 6m Buy It Now for only: $399.97 |
 Dental Dentist Patient Exam Chair Brown Tattoo Parlor Ritter Knight L 4 016 $399.97 Time Remaining: 22d 18h 6m Buy It Now for only: $399.97 |
 Lot of 4 Blue Dental EZ Dental Patient Exam Chairs w 8 Matching Stools $2,500.00 Time Remaining: 16d 19h 16m Buy It Now for only: $2,500.00 |
 MEDICOM PATIENT BIBS 2PLY 13 X 18 BX 500 TEAL $22.50 Time Remaining: 13d 16h 54m Buy It Now for only: $22.50 |
 Dental Belmont Acutrac Patient Chair 11U $2,495.00 Time Remaining: 5d 17h 10m |
 MEDICOM PATIENT BIBS 3PLY 13 X 18 BX 500 LAVENDER $27.00 Time Remaining: 13d 16h 54m Buy It Now for only: $27.00 |
 Oral and dental dental pathology model for teaching patients to communicate $88.00 Time Remaining: 27d 11h 18m Buy It Now for only: $88.00 |
 Ohmeda Excel 210 ANSI Medical Patient Anesthesia System Surgical $1,000.00 Time Remaining: 8d 1h 45m Buy It Now for only: $1,000.00 |
 Belmont X Calibur Bel 20 Dental Patient Operatory Exam Chair Light Gray Silver $2,975.00 Time Remaining: 2d 19h 33m Buy It Now for only: $2,975.00 |
 MEDICOM PATIENT BIBS 3PLY 13 X 18 BX 500 BLUE $22.50 Time Remaining: 6d 6h 38m Buy It Now for only: $22.50 |
 Pelton Crane CM Chairman Dental Patient Exam Chair w Pole Mount $1,600.00 Time Remaining: 3d 15h 15m |
 Cling Shield Adult Patient X Ray Apron CDS $144.00 Time Remaining: 6d 16h 17m Buy It Now for only: $144.00 |
 Coastal Dental Patient Exam Chair w Purple Upholstery $150.00 Time Remaining: 7d 23h 50m Buy It Now for only: $150.00 |
 PREMIER PERFECTA REV PATIENT PACK 4000142 $31.99 Time Remaining: 16d 14h 54m Buy It Now for only: $31.99 |
 Adec Priority 1005 Dental Patient Exam Chair w Foot Pedal Blue Upholstery $400.00 Time Remaining: 22d 17h 8m Buy It Now for only: $400.00 |
Dental Patient
Attract New Dental Patients by Putting PR in Your Practice
Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental industry today. Over 90% of all the dental news I see is negative. There is a huge opening out there to promote your business and your brand in a positive way for little if any money. There are steps to take, however, to ensure your practice is being represented the way you want it to.
In your local media, 80% of the news is provided by press release. Look through the stories in your area paper and see how many are written by staff writers. Everything else is provided by people just like you looking for publicity. Just think, 80% of the newspaper each day is press releases. This is a market that needs your news.
Step one - Decide on your goal:
Dentists see a chance for free publicity and instantly they think, "where do I sign up?" In reality, the only thing worse than no PR campaign is a bad PR Campaign. An ill-focused PR campaign can easily turn into a negative campaign and can get no response at all. Worse yet, it can confuse people about your practice and actually create negative publicity.
What are you looking to accomplish with your campaign? In other words, put together a goal for the efforts. This will help you to take advantage of every opportunity to make your PR efforts a success.
A few sample goals could be:
* I want to attract more cosmetic cases.
* I want to be seen as an expert in my field.
* I want the public to know what I do for the community.
These goals will help to direct your efforts when it comes to publicity.
Step two - See what's working:
Take a look at what others are doing and getting press for. What is the trend? What are others doing that could lead toward your end goal?
The big trend right now, for positive dental news, is charity work. Two recent headlines - one had a dentist holding a food drive; another told of a dentist's trip to South America to provide dental care. These are two very different headlines for two different doctors with two different goals.
Notice though, that even though the scope of these two stories was very different, both made it into their local papers, as well as a top-5 hit on Google News.
Check your local papers and do a news search for "dentist" on Google News. This will help you see what is working and getting printed.
Once you have a couple of ideas, and have seen what the media likes, move on to step three.
Step three - Decide your approach:
Once the information gathering is complete, take a look at your goal and compare it with the information the media prints. What is the best way to achieve your goal?
If your goal is to build your expert status, running a patient appreciation event may not be the best approach. But, if you want the community to know you and how much you value your patients, a patient/community appreciation event may be just what you need. If you are looking to gain patients, speaking on a local radio program about dental caries is not the way to go.
Also, don't forget to look for opportunities to gain double publicity for one event. As an example, a practice we work with ran a "free exam for food donation" event for two days early in November. Not only did they announce the event in the release, but they also set a goal of gathering 100 lbs of food. The day after the event they sent out a release announcing they were donating the food to a local food-share program. Two major publicity items, easily produced from one event.
The simplest way to gain publicity and get your release printed is by announcing the hard news in your practice (new staff, new procedures, new location). You can announce an event you are a part of or are running (art fair, patient appreciation). You can work with a charity through donation, or actual work. Or you can create informational articles for publications to print or subjects you would like to be interviewed on.
Don't be shy, the whole idea of publicity is bragging about yourself and what you already do in your practice. Also, realize that something simple and everyday to you, may be a serious event for the people in your community.
Step four - Make Connections:
Take a look at your local media. You may even have some in your practice already. Talk to them and find out who needs your information, and how they would like to receive it.
This is not a time to work in bribes. Sending a present may get a smile and a call, but that's about it. Find out what your media contacts want, and provide it to them in the format and by the contact method they like. Make your press release the easiest to use, and they will appreciate it.
Depending on your goal, you can also use a distribution service. If you do utilize a distribution service, make sure you will get the list of contacts they made so you can do follow up calls if you wish. The good part about a distribution service is they can take your release and distribute it to many media outlets quickly and easily. This will cost a bit of money, but will save you time, and you will know that the release was sent to the right person by the right method.
Beware of publications in your area that print articles from people who also advertise in the publication. Many publications will streamline the press release process if you are an advertiser, but know that you do not have to spend money to get your press release published. If every article in a publication was paid placement, you wouldn't have a newsletter, you'd have a catalog.
Step five - Distribute your release:
Get it out to as many media outlets as possible. Make sure you have correct contact information on the release so the contact can call you if they need information. Also, proof read your release and make sure it is error free.
Also, remember the timing of your article. You cannot put out a press release and expect it to get printed next day. This is a long process, and takes some prior planning. I would allow at least 2 weeks for any release, maybe a little longer. You can always send the same release again a week later, but give the press plenty of time to plan for your release.
Once you distribute a news release, keep track of its publication and your results. Check the media daily to see if your release is getting time. As a free medium, it will take some tracking and adjustment to find exactly what gets coverage, and what doesn't. Also, make sure you know where people heard about you when they call, so you can track the ROI for your release.
At a cost of free, press releases and a publicity program is one of the best investments you will ever make. Once you get a program started, stick with it and make it a part of your practice marketing plan. Even distributing the same release more than once has been shown to garner media attention for your practice.
About the Author
James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice
building kit sent directly to your home or office.
My husband is trying to find out how he can apply as a case study patient at a dental college.?
My husband is trying to find out how to apply to be a patient at a dental college as a case study. He needs extensive work and dental implants and the price is crazy. Any ideas how to be a case study?????
You could try Eastman's dental hospital near Kings Cross station or Guys hospital they have a dental department there and its quite extensive.
Ultra Realistic Dental Training Robot - Showa Hanako 2 #DigInfo